中国市场吸引全球投资者——带给跨国企业面向未来的更优选择

日前，来自17个国家的企业家齐聚上海，带着对世界经济格局的观察，围绕“开放、创新、包容——迈向2030的上海发展战略”主题，展开交流和探讨。这些企业涉及制造业、消费品、医药、能源、金融等多个领域。跨国企业的集体选择，不仅反映了它们对中国发展前景最直接的信心投票，也反映出中国市场的全球价值。

全球创新场——

带来更多活力与灵感

“在中国市场，我们看到太多新概念、新技术、新产品……带给我们无限灵感。”这些企业来华参加第三十七次上海市市长国际企业家咨询会议（上海市咨会）。他们认为中国已不再是单纯的“世界工厂”，而是充满活力的“全球创新场”。在上海傅利叶智能科技股份有限公司展台，瑞士洛桑国际管理发展学院教授马克·格瑞文感慨：“中国企业从萌生想法，到转化为解决方案，再到规模化落地，发展速度令人惊叹。”

参会企业家纷纷表示，他们将中国作为新品首发、技术首试和模式创新的首选地，在华布局逐步转向中高附加值产业，并加速设立研发中心等高端项目。韩国SK集团会长崔泰源说：“我们在中国的投资横跨能源、化工、半导体、生物制药等多个‘赛道’。我们正在加码人工智能数据中心建设，并把绿色、安全、高效的整体解决方案作为主攻方向。”瑞士罗氏集团董事会主席施万说，继罗氏中国创新中心升级之后，公司今年5月投资20.4亿元在上海新建生物制药生产基地，不断加强在中国的供应链和本地化生产布局，积极参与中国创新生态建设。美国华平投资集团全球主席纪杰表示，“在中国创新、向世界部署”的创新模式成为明显趋势，中国正在加速成为“世界人工智能工厂”。

法国施耐德电气集团董事长赵国华说，集团有7家被世界经济论坛认证的“灯塔工厂”，其中两家位于中国。上海普陀工厂凭借人工智能等技术，将新产品研发周期缩短63%，人均生产效率提升82%；无锡工厂晋级“可持续灯塔工厂”。作为跨国企业，施耐德电气在华发展成绩说明了中国市场的独特优势和潜力。

西门子股份公司董事会主席、总裁兼首席执行官博乐仁介绍，9月，西门子与上海临港共建“数据跨境与国际碳足迹认证交换服务平台”，首批数据已接入平台，工程师可在几秒内生成高可靠性操作代码。上海临港有望成为全球绿色出口重要枢纽与碳数据跨境枢纽高地。

制度型开放——

打造外资投资新高地

9月30日，瑞穗证券（中国）有限公司获批设立，成为今年首家在华获批的外资独资券商、首家日资独资券商。日本瑞穗金融集团董事长今井诚司说：“这是历史性举措。中国的债券市场不仅规模庞大，而且展现出强劲的增长势头。考虑到中国市场规模、人口结构及经济结构变化带来的需求增长，集团有必要积极进入中国市场。”

中国持续优化营商环境、提升治理能力、稳步扩大制度型开放。2021年、2024年两次缩减外资准入负面清单，制造业领域外资准入限制全面“清零”，医疗、增值电信等领域开展试点开放，多次修订《鼓励外商投资产业目录》，出台《2025年稳外资行动方案》，优化国家服务业扩大开放综合试点示范，鼓励外资在华开展股权投资，不断以改革促开放。

全球手术机器人龙头企业直观医疗全球董事会主席古迦睿介绍，去年6月在上海投入使用的总部产业基地，是公司在亚太地区最大的研发、生产、培训、服务一体化中心。除了智能外科手术医疗设备达芬奇手术机器人实现在中国生产，公司用于肺癌早期精准诊断的操作系统于去年7月上市，中国成为该系统在亚太地区的首个上市国家。

中国倡导国际通行规则下的公平竞争，维护自由贸易和全球产业链供应链畅通稳定，帮助外国企业深度融入中国市场，在互利互惠中实现更大发展。“全球保护主义抬头之际，中国采取多种举措，持续向外国公司和投资者敞开大门。”日本野村控股株式会社会长永井浩二说。在蒂森克虏伯股份公司董事会主席兼首席执行官米格尔·洛佩兹看来，上海最新发布的营商环境优化方案将助力外国企业深耕中国市场，“AI+制造”战略加速数字化转型与技术落地，“中国在开放和创新方面迈出新的步伐”。

消费新图景——

中国市场释放新机遇

健康消费、银发经济、美丽经济、文旅商体展融合……中国消费市场新热点展现中国经济潜力，跨国企业有着最直接的感受。中国高品质生活与高质量发展“双向奔赴”，消费质与量同步提升，为各国企业带来更多机遇。参会企业家表示，打开大门的中国是一片充满确定性的“绿洲”，坚定投资中国，不仅是经验的延续，更是跨国企业面向未来的更优选择。

欧莱雅进入中国市场近30年，该集团董事长安巩表示：“我们持续看好中国经济的强大韧性和无限潜力。”他说，过去一两年消费市场虽有起伏，但今年二季度公司在中国市场销售额增长了约3%，“这条增长曲线才刚刚开始”。

“我们持续加大在中国市场科研、生产、人才、服务的多方位投入，加速创新药物和治疗方案的引进和应用。”瑞士诺华公司董事会主席乔恩礼表示，公司提出心血管疾病预防和控制方案，希望借助人工智能技术让更多人掌握健康指标，提升居民整体健康水平，助力实现《健康上海2030行动计划》。

“我们看到越来越多的中国消费者爱上运动，政府大力支持体育事业发展。这让我对中国市场充满信心，也对持续深耕中国充满信心。”阿迪达斯全球首席执行官比约恩·古尔登说，“我见证了体育对中国城市发展、对年轻人的积极影响，希望能将体育运动与美好生活相结合，创造每个人的体育故事。”

巴西淡水河谷公司今年新加入上海市咨会，该公司董事会主席石定华说：“为出席会议，我提前一周来到上海，就是为了充分感受中国发展的强劲脉动。”

译文：

The Chinese market attracts global investors - providing multinational corporations with better choices for the future

Recently, entrepreneurs from 17 countries gathered in Shanghai to observe the global economic landscape and engage in exchanges and discussions around the theme of "Openness, Innovation, and Inclusiveness - Shanghai's Development Strategy towards 2030". These enterprises involve multiple fields such as manufacturing, consumer goods, pharmaceuticals, energy, and finance. The collective choice of multinational corporations not only reflects their most direct vote of confidence in China's development prospects, but also reflects the global value of the Chinese market.

Global Innovation Field——

Bring more vitality and inspiration

In the Chinese market, we see too many new concepts, technologies, and products that bring us infinite inspiration. "These companies came to China to participate in the 37th Shanghai Mayor's International Entrepreneur Consultation Conference (Shanghai Consultative Conference). They believe that China is no longer simply a "world factory", but a vibrant "global innovation arena". At the booth of Shanghai Fu Liye Intelligent Technology Co., Ltd., Professor Mark Grevin from the International Institute of Management Development in Lausanne, Switzerland, exclaimed, "The speed of development of Chinese enterprises from ideation to transformation into solutions, and then to large-scale implementation is astonishing

Entrepreneurs attending the conference expressed that they consider China as the preferred location for new product launches, technology trials, and model innovations. They are gradually shifting their focus to medium to high value-added industries in China and accelerating the establishment of high-end projects such as research and development centers. SK Group Chairman Choi Tae won said, "Our investments in China span across multiple 'tracks' such as energy, chemical, semiconductor, and biopharmaceuticals. We are intensifying the construction of artificial intelligence data centers and focusing on green, safe, and efficient overall solutions." Following the upgrade of Roche China Innovation Center, the company invested 2.04 billion yuan in May this year to build a new biopharmaceutical production base in Shanghai, continuously strengthening its supply chain and localized production layout in China, and actively participating in China's innovation ecosystem construction. Ji Jie, Global Chairman of Huaping Investment Group in the United States, stated that the innovation model of "innovating in China and deploying to the world" has become a clear trend, and China is accelerating to become the "world's artificial intelligence factory".

Zhao Guohua, Chairman of Schneider Electric Group in France, said that the group has seven "lighthouse factories" certified by the World Economic Forum, two of which are located in China. With the help of artificial intelligence and other technologies, the Shanghai Putuo factory has shortened the research and development cycle of new products by 63% and increased per capita production efficiency by 82%; Wuxi factory upgraded to 'Sustainable Lighthouse Factory'. As a multinational enterprise, Schneider Electric's development achievements in China demonstrate the unique advantages and potential of the Chinese market.

Siemens AG Chairman, President and CEO Boren introduced that in September, Siemens and Shanghai Lingang jointly built the "Data Cross border and International Carbon Footprint Certification Exchange Service Platform". The first batch of data has been integrated into the platform, and engineers can generate high reliability operation codes within seconds. Shanghai Lingang is expected to become an important hub for global green exports and a highland for cross-border carbon data.

Institutional openness——

Building a new highland for foreign investment

On September 30th, Mizuho Securities (China) Co., Ltd. was approved for establishment, becoming the first foreign-owned securities firm and the first Japanese owned securities firm approved in China this year. This is a historic move, "said Masatoshi Imai, Chairman of Mizuho Financial Group in Japan." China's bond market is not only large in scale, but also shows strong growth momentum. Considering the demand growth brought about by changes in the size, population structure, and economic structure of the Chinese market, it is necessary for the group to actively enter the Chinese market

China continues to optimize the business environment, enhance governance capabilities, and steadily expand institutional openness. In 2021 and 2024, the negative list for foreign investment access will be reduced twice, and the restrictions on foreign investment access in the manufacturing industry will be fully cleared. Pilot opening up will be carried out in fields such as healthcare and value-added telecommunications. The "Catalogue of Industries Encouraging Foreign Investment" will be revised multiple times, and the "Action Plan for Stabilizing Foreign Investment in 2025" will be introduced. The comprehensive pilot demonstration of expanding the opening up of the national service industry will be optimized, and foreign investment in equity investment in China will be encouraged, continuously promoting opening up through reform.

Gu Jiarui, Chairman of the Global Board of Directors of Intuitive Healthcare, a leading global surgical robot enterprise, introduced that the headquarters industrial base, which was put into use in Shanghai in June last year, is the company's largest integrated center for research and development, production, training, and service in the Asia Pacific region. In addition to the intelligent surgical medical equipment Da Vinci surgical robot being produced in China, the company's operating system for early and accurate diagnosis of lung cancer was launched in July last year, making China the first country in the Asia Pacific region to launch the system.

China advocates fair competition under international rules, maintains free trade and smooth and stable global industrial and supply chains, helps foreign enterprises deeply integrate into the Chinese market, and achieves greater development through mutual benefit. At a time when global protectionism is on the rise, China has taken various measures to continue opening its doors to foreign companies and investors, "said Hiroshi Nagai, President of Nomura Holdings in Japan. In the view of Miguel Lopez, Chairman and CEO of ThyssenKrupp AG, the latest business environment optimization plan released in Shanghai will help foreign companies deepen their presence in the Chinese market. The "AI+manufacturing" strategy will accelerate digital transformation and technology implementation, and "China will take new steps in opening up and innovation".

New consumption landscape——

The Chinese market unleashes new opportunities

New hotspots in the Chinese consumer market, such as healthy consumption, silver economy, beauty economy, and integration of culture, tourism, commerce, and sports exhibitions, showcase the potential of the Chinese economy, and multinational enterprises have the most direct feeling. China's high-quality lifestyle and high-quality development are heading in both directions, with both quality and quantity of consumption improving simultaneously, bringing more opportunities for enterprises in various countries. The attending entrepreneurs expressed that China, with its doors open, is an oasis full of certainty. Firmly investing in China is not only a continuation of experience, but also a better choice for multinational enterprises to face the future.

L'Oreal has been in the Chinese market for nearly 30 years. The chairman of the group, An Gong, said, "We continue to be optimistic about the strong resilience and unlimited potential of the Chinese economy." He said that although the consumer market has fluctuated in the past year or two, the company's sales in the Chinese market increased by about 3% in the second quarter of this year, and "this growth curve has just begun.

We will continue to increase investment in research, production, talent, and services in the Chinese market, accelerate the introduction and application of innovative drugs and treatment plans, "said Jon Leigh, Chairman of the Board of Directors of Novartis Switzerland. The company has proposed a cardiovascular disease prevention and control plan, hoping to use artificial intelligence technology to enable more people to master health indicators, improve the overall health level of residents, and help achieve the" Healthy Shanghai 2030 Action Plan ".

We are seeing more and more Chinese consumers falling in love with sports, and the government is strongly supporting the development of the sports industry. This makes me confident in the Chinese market and also confident in continuing to cultivate China, "said Bjorn Gulden, CEO of Adidas." I have witnessed the positive impact of sports on the development of Chinese cities and young people, and I hope to combine sports with a better life to create a sports story for everyone

Vale, a Brazilian company, joined the Shanghai Municipal Advisory Committee this year. The chairman of the board, Shi Dinghua, said, "I came to Shanghai one week early to attend the meeting, in order to fully feel the strong pulse of China's development