Fujian made mouse "click" to move globally
As an important peripheral product for computers and smart terminals, mice are widely used in office, learning, e-sports and entertainment scenarios. Market demand is closely related to the development of the electronic information industry and the popularization of digital applications. Relying on the foundation of electronic information manufacturing industry and relatively complete industrial supporting facilities, mouse manufacturers in Fujian Province continue to enrich product types, improve product performance, actively explore overseas markets, and promote the acceleration of Fujian made mice to go global. According to statistics from Fuzhou Customs, in the first eight months of this year, the export of mice in Fujian Province reached 220 million yuan, a year-on-year increase of 63.7%, ranking fifth in the country in terms of export scale.
The export of mice in Fujian Province is mainly based on general trade. In the first eight months of this year, the export value was 160 million yuan, an increase of 151.2%, accounting for 73.1% of the total export value of mice in Fujian Province during the same period.
South Korea is the largest market for mouse exports in Fujian Province, with impressive growth rates. In the first eight months of this year, Fujian Province exported mice to South Korea worth 58.788 million yuan, an increase of nearly seven times, accounting for 27.1% of the total export value of mice in Fujian Province during the same period; Exporting mice to the traditional market in the United States amounted to 37.397 million yuan, an increase of 23.8%. In addition, exports to Russia and Türkiye were 13.594 million yuan and 12.104 million yuan respectively, up 129.2% and 114.5% respectively.
Private enterprises are the backbone of mouse exports in Fujian Province, with strong export growth momentum. In the first eight months of this year, private enterprises in Fujian Province exported mice worth 200 million yuan, an increase of 68.3%, accounting for 93% of the total export value of mice in Fujian Province during the same period. At the same time, the development momentum of independent mouse brands in Fujian Province is good, with exports of 49.501 million yuan, an increase of 73%, accounting for 22.8%.
As the main player of the brand focused on esports peripherals under Aitek Technology, Fuzhou Yizhita Cross border E-commerce Co., Ltd. is the core operating force of domestic peripheral brands going global. The company mainly deals with multiple well-known brands such as ATKGEAR and VELOTA, covering consumer electronics categories such as keyboards, mice, and headphones. Relying on self-developed software and hardware integrated esports ecosystem and core technology solutions, our products are exported to more than 40 mainstream markets worldwide, and we have established four regional layouts in Asia, Europe, Oceania, and South America. Our independent brand's overseas influence continues to rise. Our main business is exporting electric peripherals, with a special product category and high requirements for export compliance and document specifications, "said the person in charge of the enterprise
To assist in the export of mice from Fujian Province, Fuzhou Customs guides enterprises to make good use of convenient measures such as advance declaration and appointment inspection, and improve the efficiency of customs clearance for consumer electronic products such as mice; Strengthen guidance on technical trade measures and intellectual property protection to help enterprises reduce export risks and expand overseas markets. (He Jingyu/Text)