There are "cool" strategies for going out to sea. Fujian's summer sun protection products are popular overseas

Since the beginning of summer, the demand for sunscreen products in the market has continued to rise. In order to seize the opportunity of the peak export season, Fujian's foreign trade enterprises are working hard to produce orders, and various summer sunscreen products are accelerating their shipment overseas.
As a well-established eyewear export enterprise in Zhangzhou, Zhangzhou Dongli Optical Technology Co., Ltd. has long been deeply engaged in the research and development of high-end sunglasses and optical lenses. Its products such as sunglasses and sports glasses are sold well in overseas markets such as Europe and America. With the overseas summer outdoor consumption boom driving a surge in demand for polarized sports and outdoor sunscreen sunglasses, sunglasses and other eye sunscreen products have seen a small peak in export orders, "said Chen Jinda, Vice President of Dongli Optics Co., Ltd." In the first half of this year, the company exported more than 350000 glasses, frames, and optical lenses, with an export value of over 8 million yuan, and the growth in sunglasses exports was the most prominent
The hot orders from Dongli Optics reflect the booming trend of Fujian sunglasses entering the "fast lane" of going global. According to Xiamen Customs statistics, in the first half of the year, Fujian exported glasses and their parts worth 1.15 billion yuan, a year-on-year increase of 5.8%; Among them, sunglasses, as the core category driving exports, had an export value of 590 million yuan, a year-on-year increase of 9.3%, accounting for 51.4% of the export value of Fujian's glasses and their parts during the same period, ranking third in the country in terms of export value. The EU has become the main export market for Fujian sunglasses due to stable consumer demand. In the first half of the year, Fujian exported 210 million yuan worth of sunglasses to it, a year-on-year increase of 13.1%, accounting for 34.9% of Fujian's sunglasses export value during the same period.
The hot sales of sunglasses confirm the strong demand for eye protection in overseas markets, and when summer weather changes, an umbrella that can take care of both sunny and rainy days becomes a daily necessity for overseas consumers. Fujian umbrella and parasol export enterprises are experiencing a peak period of strong production and sales, and Fujian Changtai Yongjia Umbrella Co., Ltd. is one of them.
Entering the production workshop of Fujian Changtai Yongjia Umbrella Co., Ltd., each production line is operating efficiently and orderly. After fine processing and strict quality inspection, the umbrellas are ready to be shipped to various parts of the world. Entering summer, whether it's sun umbrellas to cope with the scorching sun or rain umbrellas to meet daily commuting needs, the high temperature and variable weather have led to a significant increase in our umbrella exports, "said Guo Shihua, General Manager of Yongjia Umbrella. In the first half of the year, the company's export value exceeded 1.1 million US dollars, a year-on-year increase of 11.1%.
The sustained popularity of Yongjia umbrellas in overseas markets is a true reflection of Fujian umbrellas and parasols accelerating their overseas expansion through the "sun protection economy". According to officials from Xiamen Customs, in the first half of the year, Fujian exported umbrellas and parasols worth 2.08 billion yuan, accounting for 20.1% of the total export value of umbrellas and parasols in China during the same period, ranking second in the country in terms of export value. Private enterprises have become the main export force in the industry. In the first half of the year, private enterprises in Fujian exported umbrellas and parasols worth 1.31 billion yuan, accounting for over 60% of the export value of umbrellas and parasols in Fujian during the same period. From the perspective of product segmentation, foldable umbrellas are an important category for Fujian's umbrella and parasol exports, with a total export value of 1.22 billion yuan, accounting for 58.8%.
To assist foreign trade enterprises in seizing the golden period of overseas sales of sunscreen products, Xiamen Customs actively connects with enterprise demands, accurately promotes RCEP rules of origin, intellectual property customs protection and other favorable policies for enterprises, and guides enterprises to make full use of policy advantages; Continuously releasing the dividends of customs clearance reform, comprehensively promoting convenient measures such as advance declaration and appointment inspection, significantly reducing the clearance time of goods, and helping to smoothly export sunscreen products in summer.