Interpretation of the Implementation Opinions on Promoting the Expansion and Upgrading of Commodity Consumption by the Head of the Consumer Promotion Department of the Ministry of Commerce

Recently, the Ministry of Commerce, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Finance, the Ministry of Agriculture and Rural Affairs, the Ministry of Culture and Tourism, the State Administration for Market Regulation and other departments, issued the "Implementation Opinions on Promoting the Expansion and Upgrading of Commodity Consumption" (hereinafter referred to as the "Implementation Opinions"). The person in charge of the Consumer Promotion Department of the Ministry of Commerce interpreted the relevant content of the Implementation Opinions.

1、 Background of the Implementation Opinions

Commodity consumption is an important area for promoting consumption and benefiting people's livelihoods, playing an important leading and supporting role in building a strong domestic market, developing new quality productivity, and meeting the needs of the people for a better life. In recent years, commerce authorities at all levels have conscientiously implemented the decisions and deployments of the Party Central Committee and the State Council, actively worked with relevant departments to deepen the implementation of the special action to boost consumption, solidly promoted the exchange of old for new consumer goods, created the "Buy in China" brand, and focused on stabilizing and expanding commodity consumption, achieving positive results. By 2025, the total retail sales of consumer goods in China will exceed 50 trillion yuan, the retail sales of passenger cars will reach 23.744 million units, and the retail sales of household appliances and communication equipment for units above designated size will both exceed 1 trillion yuan. The advantages of a super large market will continue to emerge.

The outline of the 15th Five Year Plan clearly proposes to promote the expansion and upgrading of commodity consumption, strengthen brand leadership, upgrade standards, apply new technologies, stabilize bulk consumption, promote the upgrading of consumer goods, and meet the needs of multi-level consumer goods. In order to implement the decisions and deployments of the Party Central Committee and the State Council, clarify the work ideas and specific measures for promoting commodity consumption during the "15th Five Year Plan" period, and promote the steady expansion of commodity consumption scale and structural optimization and upgrading, the Ministry of Commerce, together with relevant departments, conducted classified research on commodity consumption, held expert and enterprise symposiums, conducted field research in many places, studied and drafted the "Implementation Opinions", and recently issued it.

2、 Main content of the Implementation Opinions

The Implementation Opinions clarify the guiding ideology, basic principles, and overall goals for promoting commodity consumption during the 15th Five Year Plan period. By 2030, the total retail sales of consumer goods in society will reach about 6 trillion yuan, cultivating and forming a 10 trillion yuan market for green consumption, intelligent consumption, health consumption, and other related areas, and promoting the sustained development and growth of consumption in related fields; The retail sales of trillion level categories such as automobiles, home appliances, communication equipment, textiles and clothing continue to grow, and the market size maintains a leading position globally.

The Implementation Opinions put forward four key tasks to promote commodity consumption. One is to promote the consumption of bulk durable goods, deepen the pilot reform of automobile circulation consumption, and expand automobile consumption throughout the entire chain; Accelerate the promotion of smart home applications. The second is to steadily increase the consumption of daily necessities, promote the improvement of the quality of consumption of food, beverages, textiles and clothing, cultural and entertainment products, etc. The third is to support the consumption of characteristic products, focusing on "one elderly and one young", and supporting the consumption of silver hair and baby products; Promote the consumption of domestic "trendy products", foreign trade high-quality products, international boutique products, etc. The fourth is to cultivate and strengthen the consumption of upgraded goods, meet the demand for consumption upgrading, and promote the consumption of green, intelligent, healthy and other products.

The Implementation Opinions put forward five support and guarantee measures, including improving urban and rural consumption carriers, perfecting the consumer goods standard system, strengthening consumer brand construction, enhancing fiscal and financial support, and regulating the order of commodity consumption markets.

Next, the Ministry of Commerce will work with relevant departments to implement and refine various policy measures, promote the continuous expansion and upgrading of commodity consumption, and provide strong support for boosting consumption, expanding domestic demand, and building a strong domestic market.