The "Technology and Trade Connect" platform escorts Ninghai Stationery to go global

News from this newspaper (Reporter Sun Jijing, Correspondents Cao Weiyan, Tian Mingchao, Wu Shuai) Every Monday morning, Mr. Xu, the quality control officer of Ninghai Yuanqiang Stationery Co., Ltd., first logs in to the "Jimao Tong" platform to check the global stationery industry's new technical and trade regulations and recall notifications. The platform synchronizes official risk information from various countries 24 hours a day, which is equivalent to a company's exclusive compliance manager, avoiding overseas penalties and product recall losses in advance, "said Mou Guoping, head of the Ninghai County Cultural and Educational Sports Goods Association.
One out of every three exported neutral pens in our country is produced in Ninghai. The Ninghai stationery industry, which has nearly 800 stationery enterprises and a complete upstream and downstream industrial chain, is a characteristic advantageous industry in Ningbo's foreign trade. In the face of increasingly stringent consumer product technology regulations and recall warning risks in various countries around the world, a one-stop service platform called "Tech Trade" has been established locally to provide full chain services of warning, physical examination, and evaluation to solve the compliance problems of small and medium-sized overseas enterprises, and promote the industry to shift from passive response to trade barriers to active participation in international rule making. In the first half of this year, the export value of Ninghai stationery reached 1.39 billion yuan, of which the export of pen writing tools was 290 million yuan, a year-on-year increase of 8.38%.
In the past, overseas technical standards were updated quickly, regulations were complex, and small and medium-sized stationery enterprises lacked professional compliance teams. They had to bear high labor and testing costs to track and interpret international rules and rectify product processes, resulting in high risks in overseas markets. Relying on the China (Ninghai) Stationery Product Technical Trade Measures Research and Evaluation Base, Ninghai is building a localized "Technology Trade Connect" platform to connect foreign trade enterprises with the full process service channel for responding to technical trade barriers.
The platform is connected in real-time with international authoritative warning channels, closely monitoring the dynamics of institutions such as the EU Non Food Consumer Goods Rapid Warning System and the US Consumer Product Safety Commission. Once new regulations on overseas stationery, toxic and harmful substance control, and product recall notices are released, they are immediately targeted and pushed to enterprises in the jurisdiction.
In response to the safety shortcomings of enterprise products, the platform collaborates with two professional testing institutions, the National Cultural and Educational Supplies Testing Center and the Ningbo Customs Technology Center, to form an expert team to conduct free compliance "physical examinations" for enterprises. Diagnostic reports are issued around the production quality control system and product chemical and physical safety indicators, providing point-to-point guidance for enterprises to complete process upgrades. Deli Group, with the assistance of platform experts, has built a standardized enterprise laboratory to achieve full batch testing from raw material storage to finished product delivery, laying a solid foundation for the safety of exported products.
Not only passively avoiding risks, but platforms also encourage companies to actively voice their opinions and participate in the formulation of global trade rules. Ninghai Customs has set up a dedicated section on the platform called "I Want to Evaluate", encouraging local stationery companies to submit professional revision opinions on overseas new regulations.
From risk warning, compliance diagnosis to participating in international rule evaluation, "Jimao Tong" continues to iterate and upgrade its full chain services, providing escort for thousands of stationery enterprises in Ninghai to go global. At present, relying on a complete industrial foundation and precise technical and trade services, Ninghai stationery such as pens, books, and art supplies continue to expand the global market, and the growth momentum of foreign trade is steadily released.