Small hair hair achieves a billion dollar industry - Xu Changfa's product export scale remains among the top in the national industry
In the production workshop of Henan Ruibeika Hair Products Co., Ltd., staff are processing wigs.
As the world's largest hair product distribution center, the wigs in Xuchang, Henan are exported to more than 120 countries and regions - for every 10 wigs sold worldwide, at least 6 are produced here. In 2025, the total import and export value of Xuchang wig industry will be 21.91 billion yuan, of which exports will be 17.2 billion yuan. In the first five months of this year, the export of hair products from Xuchang reached 7.61 billion yuan, a year-on-year increase of 10.8%, accounting for about 50% of the national hair product export value. The export scale remained among the top in the same industry nationwide, becoming a key pillar category for Xuchang's stable growth in foreign trade.
After years of deep cultivation, Xuchang has built a complete industrial ecological chain from raw material acquisition, product research and development to styling processing and cross-border export. Xuchang's hair products with various colors, novel styles, and unique shapes have won the favor of global consumers.
Market procurement trade
Smooth Exit Expressway
Recently, a batch of hair products with a value of 43000 yuan declared for export by Xuchang Shengda Supply Chain Management Co., Ltd. were successfully exported through market procurement trade under the supervision of Xuchang Customs, which is under the jurisdiction of Zhengzhou Customs. They will be shipped by air to Canada in the future.
In the past, many small businesses could only provide OEM services to large factories or export through foreign trade companies, with thin profits and being controlled by others, "said Yuan Xinhao, the head of Xuchang Shengda Supply Chain Management Co., Ltd." By purchasing and exporting through the market, it is convenient and fast to declare and settle foreign exchange, and the policy of exemption and non refund is also implemented, which is particularly suitable for small and micro enterprises. Enterprises do not have to spend too much energy on customs declaration and tax reporting, and 'quick settlement of small orders' has become time-saving and labor-saving, opening a new' door to going global 'for the hair product industry
In Xuchang, there are many similar hair product companies. According to customs statistics, in the first five months of this year, Xuchang exported 290 million yuan worth of manufactured goods through market procurement trade, a year-on-year increase of 54.2 times.
To promote the healthy development of new business formats and models, Xuchang Customs has established a coordination mechanism with departments such as commerce, taxation, foreign exchange management, and market supervision to strengthen the full process traceability management of filing, procurement, cargo assembly, and declaration. At the same time, relying on the market procurement and trade networking information platform, we will improve the "negative list" of export goods that are not applicable to market procurement and trade, strictly review customs declaration information, and strengthen control and inspection of high-risk goods. For export goods that require inspection and quarantine, guide enterprises to handle local inspection procedures at the place of purchase or origin as required, and make every effort to open up the "fast lane" for export clearance.
From "OEM going global" to "direct access to the world", the new channel of market procurement and trade is rewriting the export narrative of Xuchang hair products. Behind the growth figures, it is a true portrayal of the enterprise's "light hearted approach" and a vivid footnote to the hair product industry's embrace of the global market with the help of policies.
Bonded supervision site
Building a raw material distribution platform
On June 17th, a batch of imported raw materials worth 3.181 million yuan were shipped from Henan Xuchang Bonded Logistics Center (Type B) by Henan Xubao Logistics Co., Ltd. and delivered to Yuzhou Chengya Crafts Co., Ltd. on the same day.
Xuchang Customs relies on the open platform functions of Henan Xuchang Bonded Logistics Center (Type B) and bonded warehouses to provide import raw material bonded warehousing and customs clearance services for Xuchang's product enterprises, effectively solving problems such as large fluctuations in foreign raw material prices, inconvenient logistics, and unstable supply, helping enterprises further optimize their industrial chain, reduce operating costs, and promote the improvement and efficiency of foreign trade.
The bonded logistics center provides a doorstep raw material procurement channel for Xuchang hair product enterprises. We are responsible for importing hair product raw materials from abroad for bonded warehousing. Xuchang enterprises can inspect goods on site, place orders as needed, and achieve real-time delivery, creating a doorstep raw material distribution center for enterprises and effectively saving enterprise capital costs, "said Gao Peipei, the foreign trade manager of Henan Xubao Logistics Co., Ltd.
In order to promote the direct enjoyment of the benefits of bonded warehousing policies, Xuchang Customs provides full process guidance for enterprises, including registration, account book establishment, and logistics clearance. Combined with policies such as processing trade and free trade agreement origin benefits, it helps enterprises fully enjoy policy benefits such as bonded warehousing within the zone, bonded processing outside the zone, import tariff reductions, and export and import tax refunds. In order to continuously strengthen the management of goods entering and leaving the area, Xuchang Customs relies on intelligent checkpoints, inspection platforms, electronic weighing scales and other facilities to conscientiously carry out inspection of release documents and mobile inspection of checkpoints. At the same time, the customs provide convenient services such as "7 × 24 hours" appointment clearance, realizing the on-demand inspection and release of goods upon arrival.
In the first five months of this year, the value of imported manufactured goods through Henan Xuchang Bonded Logistics Center (Type B) and public bonded warehouses was about 790 million yuan, a year-on-year increase of 1.4%.
Empowering Processing Trade
Assist in improving the quality and efficiency of industries
Processing trade is an important model for Xuchang's hair products industry to integrate into the global industrial chain. Relying on complete industrial supporting facilities, mature worker skills, and large-scale production capacity, hair product enterprises purchase raw materials from overseas through business such as raw material processing and incoming material processing, and rely on local exquisite craftsmanship to complete the entire process of design, styling, sewing, packaging, etc. before exporting to the international market, forming a benign development pattern of "two ends outside and deep processing".
In order to promote the healthy development of hair processing trade, Xuchang Customs strictly implements the regulatory reform measures for processing trade, simplifies the procedures for manual establishment, modification, and verification, and significantly reduces the processing time for enterprises. At the same time, taking the initiative to provide policy guidance, issuing a "Customs Notice on Processing Trade Business", interpreting in detail policy requirements such as unit consumption management, domestic sales taxation, and proactive disclosure, and providing one-on-one guidance on outsourcing processing and domestic material filing based on the actual production of enterprises, effectively regulating enterprise production and operation. By using remote video surveillance, risk analysis and judgment, the entire process supervision is embedded into the daily production and operation of enterprises, achieving "seamless supervision and no disturbance". In addition, actively guiding enterprises to transform their processing and trade from simple OEM to high-end customization, design and research, and brand marketing, and promoting the industry to climb to the high-end of the value chain.
The diversified processing and trade model not only revitalizes two types of resources and two markets at home and abroad, but also further consolidates the manufacturing advantages of Xuchangfa's product industry. In the first five months of this year, Xuchang Customs supervised the import and export value of processing trade worth 1.35 billion yuan, a year-on-year increase of 13.9%, becoming an important driving force for the growth of industrial foreign trade.
Next, Xuchang Customs will continue to focus on its functions, uphold integrity and innovation, continuously optimize its regulatory model, improve service efficiency, implement various preferential policies and measures for enterprises, continue to leverage the role of open platforms such as bonded logistics centers (B-type) and bonded warehouses, fully release policy dividends such as bonded warehousing and processing trade, help enterprises reduce costs and increase efficiency, and assist Xuchang's "hair hair small industry" to compete in the global market.
Extended Reading
Xuchang wig 'pretty' moves the world
Hair products are characteristic light industrial products that combine practical functions and fashion attributes, and their applications cover various fields such as fashion dressing, medical replacement, and theatrical styling. The "Xuchang County Annals" records that as early as the Jiajing period of the Ming Dynasty, the people of Xuchang began to try making some wig props for theatrical performances. In the late Qing Dynasty, German businessman Hunter came to China to purchase hair, which was processed and sold to Europe. At that time, local businessman Bai Xihe in Quandian Village seized the business opportunity and cooperated with Hunter to open Xuchang's first hair salon - "Dexingyi" Hair Salon.
Looking back at the century long development process, Xuchang hair products industry has seized opportunities, promoted technological innovation and industrial upgrading: from rough processing to deep processing, from low-end OEM to high-end customization, from focusing on processing and manufacturing to full chain layout... Nowadays, Xuchang hair products have adapted to different scene needs with excellent quality, building an industrial advantage of "top fashion".
In daily life, colorful hair covers, trendy hair extensions, etc. help the public easily switch styles and showcase their personal charm; Breathable replacement blocks and seamless wig patches help individuals with hair loss and postoperative patients regain confidence; Drama wigs and ancient costume hair accessories in the field of cultural and performing arts help restore classic styles and inherit cultural charm. In the field of global trade, Xuchang hair products are an indispensable and important support for the "beautiful economy". The characteristic hair accessories of overseas markets such as Europe, America, and Africa are all made by Xuchang. In the cross-border e-commerce live broadcast room, multilingual anchors can promote products in real time, and foreign consumers can place orders online and ship from overseas warehouses to quickly and conveniently complete transactions; In the hair product industry park, production lines and manual finishing processes complement each other to ensure product quality and delivery efficiency. Diversified categories of hair products have become a "fashion link" connecting the world.
With the support of the entire industry chain, technological innovation breakthroughs, market procurement and trade, cross-border e-commerce and other new business models, Xuchangfa's product industry continues to lead in international competitiveness. Its products are exported to more than 120 countries and regions around the world, driving employment for about 300000 people. It is worth mentioning that local hair product leading enterprises focus on industrial technology research and development, transformation and upgrading, actively carry out "technological breakthroughs", high-performance hair chemical fibers with skin core structure, high temperature resistant styling protein fibers, memory hair fibers, etc., breaking the technological monopoly of foreign countries for many years; The construction of standardized industrial parks and environmentally friendly dyeing processes will promote the transformation of the fashion industry towards low-carbon recycling.
During the 15th Five Year Plan period, Xuchang's hair products industry will accelerate the cultivation of high-end markets, deeply cultivate new material research and development, brand operation, personalized customization and other fields, actively expand markets such as fashion consumption, medical health, cultural tourism and creative industries, consolidate its global industrial leading position, and enhance product added value and brand influence. Xuchangfa's product industry will take innovation as the sail and quality as the propeller, continuously empowering the global "beautiful economy" and injecting strong impetus into the high-quality development of local economy.