Burning World Cup Imported Fresh Beer (pictured)

The picture shows customs officers conducting on-site inspections of imported beer

On July 5th, more than 74800 bottles of German imported beer were released by Huangdao Customs under Qingdao Customs and will soon enter the domestic market, providing fans with a richer consumption experience for watching the World Cup.

The 2026 World Cup between the United States, Canada, and Mexico is in full swing, and imported beer is entering a peak sales season. Diversified sales channels are driving a surge in imported beer sales.

We mainly import multiple brands of beer from Germany, and increase the import volume of beer during the World Cup to seize the domestic consumer market, "said Wang Xiaolin, the head of the logistics department of Qingdao Zhongde Ecological Park Industrial Development Co., Ltd. Consumers are increasingly concerned about taste, origin, and brand tone, and imported beer provides more choices for domestic consumers.

Based on the characteristics of beer imports and the pain points of enterprise customs clearance, the customs will proactively connect with the importers of alcoholic beverages in their jurisdiction, focusing on guiding key links such as the standardization of imported beer labels, the review of declaration materials, and quarantine inspection standards. At the same time, with the help of the "Customs Port Connect" smart inspection platform, the information of customs port enterprises will be interconnected, and inspection business will be handled online to ensure that goods are inspected upon arrival.

Yu Ting, Deputy Director of the Inspection Department of Huangdao Customs, stated that with the help of intelligent mini programs such as "Sample Jietong" and "ShueTong", the customs will continue to improve the convenience of customs clearance for imported alcoholic beverages, improve inspection and delivery efficiency, save clearance time for enterprises, and effectively reduce warehousing and logistics costs for enterprises.

The current customs clearance efficiency is getting higher and higher, and we can continue to replenish in a timely and secure manner without worrying about missing the sales window. "Wang Xiaolin said that in the first half of this year, the company's import of German beer increased by 34.9% year-on-year. (Written by Chi Xiaojing)