The Road of "Dual Empowerment" between Chinese Enterprises and Overseas Markets
The outline of the 15th Five Year Plan proposes to effectively implement foreign investment management, improve the comprehensive overseas service system, promote trade and investment integration, and guide the rational and orderly cross-border layout of industrial and supply chains. This year's government work report also clearly states: "Guide enterprises to optimize their global market layout and promote the integrated development of trade and investment
Under this policy guidance, a large number of domestic foreign trade enterprises have proactively adjusted their development paths and actively laid out two-way markets at home and abroad - on the one hand, deeply integrating high-quality export products into the domestic market and tapping into domestic demand potential; On the other hand, taking the initiative to expand into overseas markets, promoting the development of local advantageous products on new international tracks, and steadily moving from the traditional single export model to deeply rooted and comprehensively laid out in overseas markets, many enterprises have achieved fruitful results.
BYD is a typical representative of this development trend. The first European new energy passenger vehicle production base built in Szeged, Hungary is currently in the stage of equipment debugging and employee training. As the core hub of BYD's localization strategy in Europe, this factory is expected to have an annual production capacity of 300000 vehicles after full production, which will effectively improve BYD's full chain layout in the European market and help it deeply rooted in the local new energy market.
In addition to BYD, Zhangzhou Huawei Power Technology Co., Ltd. has also achieved significant results in its overseas layout. According to Yuan Fukang, Director of Huawei Power's New Energy Project, in order to enhance the resilience of the supply chain, the company established a factory in Thailand as early as 2010 and a fabric factory in Malaysia last year. The "hardcore" products with their own confidence have led to a significant increase in new energy orders for enterprises this year. In terms of household energy storage alone, orders have increased by nearly 60% in the past two months.
In the process of Chinese enterprises accelerating their "going global" and improving their overseas layout, the demand for high-quality Chinese enterprises and products in overseas markets is becoming increasingly urgent. Taking Moldova as an example, due to the strong demand for high-quality supply chains and advanced production technologies from China in the local market, Azart Group, as an influential enterprise in Moldova, actively connects with Chinese companies and has become an important link in China Moldova trade cooperation.
Stefan Skidoo, founder of Azart Group, stated that Chinese products have excellent quality and high cost-effectiveness, and various enterprises are still continuously improving product quality. Chinese technology has reached a global high level, and cost-effective new technologies perfectly meet the demands of the global market. This has also been confirmed in Moldova: there are a large number of Chinese cars in the area, and the public has a good user experience, which has become a vivid manifestation of the high credibility and strong competitiveness of Chinese products.
This recognition has already been transformed into tangible results of cooperation. Stefan Skidoo shared cooperation cases in the VR field: "Our current VR partners purchase all equipment from China, and this cooperation began at the Canton Fair. ”He recalled that when the team was looking for opportunities at the Canton Fair, they met the Chinese company, recognized its strength after on-site inspection, and immediately signed a large order; Over the past two years, the cooperation between the two parties has continued to deepen, with business expanding from Moldova to the entire Europe. In the future, the plan is to establish approximately 50 operational points in Europe, using imported equipment from China throughout the entire process.
Based on the previous good cooperation foundation between the two sides, Stefan Skidou is full of confidence in the future cooperation between Morocco and China. In his view, China has enormous production potential, and the key to unleashing this potential is to expand sales. Being close to consumers is the core lever for expanding sales. Therefore, Chinese manufacturers need to establish hub bases overseas, and Moldova is an excellent choice - it has a high-quality business environment, stable governance, strong corporate strength, complete infrastructure and top-notch logistics hubs, significant location advantages, and can serve as a gateway for China to Europe, helping Chinese companies break through logistics bottlenecks, achieve fast delivery, and help Chinese products radiate to the 500 million consumer group in Europe, driving sales growth and capacity expansion.
To further deepen the trade and investment cooperation between Morocco and China, Azart Group has already taken action: currently, it has established good cooperation with multiple Chinese suppliers and its business covers multiple fields. The group is also providing a factory in Moldova that can accommodate thousands of employees as a logistics center or production base for Chinese enterprises, laying a solid foundation for bilateral trade and investment cooperation, and helping Chinese enterprises better integrate into the global market and expand their business in Europe.
At present, in order to deepen the cooperation between Morocco and China in trade and investment, Stefan Skidou's team has also made a clear new demand: to find partners related to building materials production lines. Either introduce advanced Chinese technology and experience to produce building materials locally in Moldova; Either connect with Chinese companies that are willing to continue production locally. China has technology and experience, and we have platforms and export channels. Both sides complement each other's strengths, which can not only help Chinese enterprises expand into the European market, but also promote the upgrading of Moldovan industries
From BYD's establishment of a production base in Hungary and improvement of its overseas full chain layout, to Huawei Power's deep cultivation of the Southeast Asian supply chain and stable orders, to Azart Group's cooperation with Chinese enterprises to build a bridge of cooperation, Chinese enterprises have always been supported by solid products and core technologies, bravely "going global" to expand overseas markets. Overseas markets also actively accept Chinese companies with an open and inclusive attitude. The two-way interaction between the proactive layout of enterprises and the active response of the market not only fully demonstrates the global competitiveness of Chinese enterprises, but also makes the path of integrated trade and investment and coordinated development of domestic and foreign trade increasingly clear.