Trendy news: Cixi's new electric hair care device has strong production and sales, with orders scheduled for the second quarter

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Ningju Client Wang Congjie Editor in Chief: Wang Xiaoxuan
　　  
The plan for a year lies in spring. Since the beginning of the year, enterprises in Cixi City that produce new electric hair care devices such as hair styling sticks have generally entered a rush to order mode. Many companies have introduced multiple incentive measures to encourage employees to return to work as soon as possible, and production has been restored to normal levels in just half a month.
There are about 3500 frontline employees in this enterprise, the vast majority of whom come from other places. As of now, the post holiday return rate of employees has exceeded 95%. On the one hand, this is due to the fact that the company did not deduct the salary during the Spring Festival holiday, and on the other hand, it provided a maximum return to work subsidy of over 1000 yuan.
Behind the rush of enterprises to resume work is the abundance of orders. In this enterprise, a batch of 8000 orders are being produced urgently and need to be shipped to Mexico in early April. It is understood that the company initially expanded into the European market, and since last year, there has been a significant increase in demand for its products in South American markets such as Argentina and Brazil. Based on the order situation, this trend will continue this year.
According to local customs officials, the new electric hair care device has become very popular in the international market in recent years due to its simple operation, which greatly meets the needs of ordinary consumers for straightening or bending hair. At present, there are about 25 production enterprises in Cixi City, accounting for about 10% of the country's export volume. From the perspective of market distribution, these products first opened up sales channels in Europe, exporting 56.4 million yuan to the EU market last year, a year-on-year increase of up to 144.4%; Currently extending to some emerging markets.