Ningbo Daily: What is the trend of home appliance consumption? There are answers in this home appliance exhibition where over 65% of Cixi enterprises appeared

Yesterday, the 21st China Cixi Home Appliances Expo, which lasted for three days, opened. The exhibition hall is crowded with people, and exhibitors are busy organizing the prototypes on their booths. Buyers occasionally stop in front of the booths to inquire.
This exhibition has five major exhibition halls, among which Cixi enterprises account for over 65%, and well-known Ningbo enterprises such as Bull Group and Fangtai Group are all present - from core components to brand complete machines, all links of the home appliance industry chain are presented one by one, fully demonstrating the cluster advantages of the local home appliance industry.
In the exhibition hall, Mr. Tang, a purchaser from Anhui, slowed down his pace and occasionally reached out to touch the outer shells of the exhibits. He has been engaged in home appliance sales for more than ten years, and this time he specially went to Cixi, mainly focusing on categories such as refrigerators, washing machines, air conditioners, and electric fans.
I just walked through almost half of the exhibition area and have already set my sights on several cost-effective washing machines, "Mr. Tang told reporters. Compared to similar products online, many exhibits on site have obvious price advantages," which is exactly what consumers are most concerned about.
Intelligence is becoming an important direction for upgrading the home appliance industry, which not only enhances product added value but also directly affects consumers' willingness to purchase. Data shows that as an important gathering area for the national home appliance industry, the intelligent home appliance industry cluster in Cixi City achieved a revenue of over 100 billion yuan last year, and regional brands have entered the ranks of China's consumer goods.
The trend of intelligence was visually presented at the booth of Bull Group. This year, the company has set up a whole house intelligent demonstration area, attracting many buyers and citizens to stop and experience it. Xu Chencong, the person in charge of product operations of the group, pointed to an intelligent network shutdown screen and explained to reporters, "This is the control center of the whole house intelligence, which supports one click or voice control, and can quickly switch between viewing mode, leaving home mode, cleaning mode, etc
The pet economy has become another highlight. In recent years, Cixi home appliance enterprises have actively opened up new tracks and developed and produced many eye-catching pet specialty products. According to research data from Cixi Customs, the export of pet home appliances in Cixi exceeded 21 million yuan last year.
In the center of the exhibition hall, the "FUTURE PET • Intelligent Pet Home" experience center, jointly created by more than ten pet appliance companies, features bright orange as the main color tone, which is particularly eye-catching. The exhibition area showcases a full range of smart home appliances for pets in areas such as diet, living, entertainment, and care. Many citizens bring their "furry children" to experience them.
During the exhibition, 16 characteristic activities including the "Cixi Cup" Industrial Design Competition Excellent Works Exhibition and the Smart Home Appliance Innovation Talent Recruitment Fair will be held simultaneously, covering product display, technological innovation, brand building, channel expansion, ecological construction, and other aspects; The exhibition will also hold a docking meeting for the "Chaozhou Electric Joint Plan"; Unveiling the establishment of Cixi Home Appliance Global Service Alliance; First launch enterprise "one-stop overseas service package" and so on.