The export volume and price of "smart" manufacturing strength circle powder have both risen - China's washing machine exports remain among the top in the world

The 2026 government work report proposes to "expand intelligent manufacturing, build a new batch of smart factories and smart supply chains." "Accelerate the upgrading of standards, strengthen quality supervision and brand building, and support enterprises to provide higher quality and more distinctive products
With the improvement of people's living standards and the transformation of consumption concepts, washing machines, refrigerators, and air conditioners, as the "traditional three major components" of household appliances, have transformed from "luxury goods" to "essential items" for family life. Consumers have increasingly high demands for the quality, functionality, and energy efficiency of washing machines, and tend to prefer a more convenient, efficient, and environmentally friendly washing experience. In the process of washing the brand in the global home appliance market, the Chinese washing machine industry stands out like a strong "dark horse" with strong momentum.  
Since China's accession to the World Trade Organization (WTO) in 2001, the washing machine industry has seized the opportunity of globalization and formed a complete industrial chain from core components (motors, controllers, sensors) to complete machine manufacturing, and then to logistics services, achieving a profound transformation from scale expansion to quality leadership.
Product Innovation Meets User Needs
Since joining the World Trade Organization, China's washing machine industry has sought change through openness and driven innovation to break through. From technology introduction to targeted research and development, we continuously digest and absorb innovation, break through core technology bottlenecks, build an independent intellectual property system, and export the innovative achievements of "Made in China" to the world, creating a model for industrial upgrading.
In Cixi, technological innovation is becoming a key engine for washing machine enterprises to enhance their core competitiveness. Faced with the diverse consumer demands of the global market, Cixi enterprises continue to make efforts to promote product iteration and functional upgrades, gradually achieving a deep transformation from "manufacturing" to "intelligent manufacturing".
Feilong Home Appliance Group Co., Ltd. is a professional enterprise that produces double bucket, pulsator, and drum fully automatic washing machines, with an annual production capacity of 4 million units. At the beginning of 2026, its newly developed washing machine that can intelligently dispense laundry materials has attracted much attention. We have developed a tank that can freely and flexibly adjust laundry materials according to washing needs, and have added tank cleaning functions. Based on the different needs of detergents in different washing scenarios, we improve the space utilization and adaptability of the feeding components to better meet the personalized needs of consumers, "said Liu Xiuhong, Customs Manager of Feilong Home Appliances Group." In recent years, our company has adhered to independent innovation, not only in washing machine functions, but also in core components such as motors and reducers. We have overcome multiple technical difficulties and obtained multiple national patents. "Relying on the advantages of the local complete home appliance industry chain, Cixi washing machine enterprises represented by Feilong Home Appliances Group have formed a" core component independent manufacturing+local industrial chain ". The unique advantage of" collaboration "has been established, covering research and development, design A full chain innovation system integrating production and testing. It is reported that Cixi washing machine enterprises currently have over 400 patents.
In order to better serve the technological innovation of washing machine enterprises, Cixi Customs, a subsidiary of Ningbo Customs, has established the "Citong" Technology and Trade Studio to collect and organize technical regulations, standards, and qualification assessment procedures for foreign markets, and to track and judge changes in the entry threshold of target markets in real time. At the same time, we provide one-on-one guidance services for enterprises, helping them optimize product design according to international advanced standards and enhance their core competitiveness in the global industrial chain. In addition, the customs will also increase guidance on the "Authorized Economic Operator" (AEO) certification, assist enterprises in improving their credit rating, and help them enjoy lower inspection rates and higher customs clearance convenience.
Currently, the production workshop in Nanjing Baixia High tech Park is bustling with activity. After efficient assembly, testing, and packaging, Nanjing Lejin Panda Electric Co., Ltd.'s washing and drying all-in-one machines and other products are exported to nearly 120 countries and regions around the world. As a leading global manufacturer of smart washing appliances, the company has solidified its international market position with excellent quality and innovative technology. Its export value will exceed 6.5 billion yuan in 2025, and overseas orders will continue to rise this year.
Nanjing Lejin Panda Electric Co., Ltd. has innovatively launched a "washing and drying tower" set consisting of washing machines and dryers, which saves more space and greatly improves energy conservation and environmental protection efficiency. In response to overseas market demand, the company has also launched a 25 inch model, and the affordable price of its high-end package further enhances its competitiveness.
In the first two months of 2026, Nanjing Lejin Panda Electric Appliance Co., Ltd. exported 709000 washing machines and other household appliances, a year-on-year increase of 6.8%, with a value of over 1.1 billion yuan, achieving a good start to the first quarter.
Consolidate competitiveness and expand international markets
Entering the production workshop of Ningbo Jinshuai Group Co., Ltd. (hereinafter referred to as "Jinshuai Group"), on the automated assembly line, a large capacity washing machine is being assembled intensively, and workers are conducting inspections and packaging in an orderly manner. According to Sun Hangjie, the regional manager of the company's foreign trade department, the company currently holds over 30000 overseas orders and has entered a "sprint mode" since the beginning of the year.
Jinshuai Group has a development history of more than 30 years and is a leading enterprise in the production of washing machines in Cixi. With continuous technological innovation and precise market positioning, this established enterprise has been revitalized. Currently, the company's products are exported to multiple countries and regions around the world, such as Southeast Asia and Africa, demonstrating a strong momentum of going global.
Unlike traditional washing machine companies that pursue comprehensive development, Jinshuai Group has embarked on a path of differentiated competition. The company conducted in-depth research on overseas market demand and focused on developing and producing pulsator washing machines with a maximum capacity of up to 30 kilograms, in response to the characteristics of large household populations, high laundry frequency, and large clothing volume in emerging markets such as Southeast Asia and Africa. This fully meets the demand of local consumers for economical and durable products.
We develop differentiated products based on different markets, such as emphasizing water-saving performance in the Middle East market and strengthening moisture-proof design in the Southeast Asian market. This precise matching has made our washing machines widely popular in overseas markets, "said Sun Hangjie. The deep cultivation of segmented markets has given the enterprise the initiative in fierce international competition.
In response to the export demand for differentiated products from Cixi washing machine enterprises such as Jinshuai Group, Cixi Customs takes the initiative to proactively and accurately empower them. Through the "Pro Clean Direct Train · Enterprise Demand Customs Response" mechanism to assist enterprise development, face-to-face communication with enterprises is carried out to timely solve various problems in the export process; In response to the constantly changing technical requirements such as energy efficiency labels and safety standards in emerging markets, real-time warning information is pushed through policy lectures, online platforms, and other channels to carry out standard interpretation, guide enterprises to optimize product labels and technical parameters, help enterprises avoid trade risks, and ensure smooth customs clearance of products.
According to customs statistics, by 2025, Cixi's washing machine exports will cover more than 100 countries and regions worldwide, with steady growth in both export volume and value throughout the year. Among them, exports to emerging markets amounted to 930 million yuan, accounting for 89.4% of the total exports. What is particularly impressive is that exports to Latin American and African countries amounted to 280 million yuan and 260 million yuan respectively, with year-on-year growth of 17.7% and 21.4%, respectively.
Recently, in the warehouse and logistics area of Qingdao Saimed Electric Appliance Co., Ltd., staff are orderly counting and packaging various washing machine products. These high-quality household appliances that are integrated and purchased will be exported overseas under the supervision of customs.
Qingdao Saimed Electric Appliance Co., Ltd. started with domestic trade and has seized the development opportunity of the "world factory" in recent years, deepened digital transformation, actively built sales channels, and exported its products to North America, Europe, Southeast Asia and other regions.
We are fully committed to promoting our own brands to go global, establishing close cooperative relationships with leading home appliance manufacturers, gradually breaking away from dependence on intermediaries for OEM, and continuously expanding our overseas market share, "said Wang Shuchun, founder of the company.
For home appliance export enterprises, efficient customs clearance and compliant exports are key to expanding overseas markets. Qingdao Dagang Customs, a subsidiary of Qingdao Customs, focuses on the development pain points of foreign trade enterprises in its jurisdiction. Based on the characteristics of the washing machine and other home appliance industries, it has formed a professional service team to implement "one enterprise, one policy" precise assistance, provide customized services according to the needs of enterprise foreign trade development, and help enterprises actively explore overseas markets.
In recent years, we have been fully exploring overseas markets and enhancing our competitiveness through technological innovation and digital transformation. Our annual export volume has exceeded 100 million yuan, "said Wang Shuchun.
According to statistics, by 2025, the export value of various washing machine products under the supervision of Qingdao Dagang Customs will reach 5.16 billion yuan, a year-on-year increase of 13.4%. More and more home appliance companies are relying on customs empowerment and their own digital advantages to continuously cultivate the global market, win recognition from overseas customers with high-quality products and efficient services, and inject strong momentum into the high-quality development of regional foreign trade.
Enterprises have full confidence in the acceleration of customs clearance
In order to assist washing machine enterprises in the jurisdiction to stabilize exports, the Foshan Customs Office under Guangzhou Customs in Shunde focuses on the needs of enterprises and uses a combination of regulatory services. On the one hand, relying on the "One Port Connect" model, the integration of inland ports and hub ports can be achieved, promoting the interconnection, intercommunication, and mutual recognition of ports in the bay area, and helping enterprises effectively shorten the customs clearance cycle; On the other hand, in response to the peak season for washing machine exports, a "greenway" has been opened, implementing "24/7" scheduled customs clearance, and promoting the application of "early declaration and direct loading upon arrival" to ensure efficient and convenient departure of goods with "zero delay".
Jinling Customs, a subsidiary of Nanjing Customs, actively connects with enterprises and strengthens policies in response to the high customs clearance requirements, multiple logistics links, and strict compliance standards for washing machine exports
Supply, provide compliance guidance, tailor customs clearance guarantee solutions based on "one enterprise, one policy", and open up key channels for products to efficiently go global.
Jinling Customs optimizes the inspection process, implements service measures such as appointment inspection and priority clearance, and maximizes the compression of clearance time while strictly adhering to the bottom line of safety supervision, ensuring efficient and smooth shipment of orders. Practical and efficient measures have made the logistics chain of enterprises more smooth, significantly improving transportation efficiency and cost control level, and continuously enhancing competitiveness in overseas markets.
From the expansion of "quantity" to the leap of "quality", the Chinese washing machine industry has not only become the core of the global supply chain, but also reshaped the world washing machine industry pattern through brand and technology output. With the deep integration of the Internet of Things, artificial intelligence, and manufacturing, China is expected to continuously provide the world with a "Chinese solution" for the technological evolution of washing machine products in the "smart living ecology".