Yanji Customs accelerates the cross-border e-commerce industry in the customs area

In the Yanji Cross border E-commerce Comprehensive Pilot Zone, imported goods are being cleared efficiently one by one. According to statistics, from January to November this year, the cross-border e-commerce transaction volume of Yanji Bonded Logistics Center (Type B) increased by 32.42% year-on-year, showing a strong development momentum.

Faced with the rapid development of new cross-border e-commerce formats in the customs area, Yanji Customs accurately meets the needs of enterprises. Jilin Longmat Commercial Group is a locally grown South Korean trading enterprise in Yanji. Its development of the "general trade+cross-border e-commerce" dual wheel drive model is a microcosm of the Customs' continuous optimization of the business environment and promotion of new business formats.

For cross-border e-commerce business, Yanji Customs has tailored an innovative supervision plan of "bonded display+cultural tourism+cross-border e-commerce" for enterprises, helping Longmat Group to build a "cross-border e-commerce bonded direct purchase experience center" in the urban area, and innovatively adopting the "front store, back warehouse" model. The customs have optimized the processes of 'bonded display' and 'outbound release' for us, guiding us to connect with the 'single window', realizing automatic collision of order, payment, and logistics data, and enabling cross-border orders to be released in seconds. Currently, the daily processing capacity has doubled, and the average annual growth rate of trade with South Korea has remained above 20%. Since 2024, 12 new suppliers have been added, "said Jin Ming, Operations Director of Longmat's cross-border company.

In order to support the development of cross-border e-commerce business, Yanji Customs has deepened intelligent supervision and established a modern supervision system of "data front-end, intelligent analysis, automatic release inspection, and full traceability". In response to the implementation of the "Taobao Bonded Yanji No.1 Warehouse", Yanji Customs has intervened in advance and issued special support measures to assist cross-border e-commerce enterprises in Yanbian Prefecture to carry out sales on the Taobao platform through the "bonded warehouse+live streaming" model, achieving a "zero breakthrough" in this business within Yanbian Prefecture.

We are focusing on the deployment of developing digital trade in the 15th Five Year Plan, using institutional innovation and technological empowerment as dual engines to help enterprises open up a new path of air to air direct transportation from South Korea to Yanji. The customs clearance efficiency has been improved by 86%, and orders are released within 1 hour, ensuring that cross-border goods are delivered the next day. At the same time, we have customized 8 customs clearance plans for enterprises in the comprehensive pilot zone, insisting on implementing "7 × 24 hours" appointment clearance, and effectively enhancing the competitiveness of the cross-border e-commerce industry with the acceleration of customs services, "said Hao Pengcheng, Deputy Director of Yanji Customs.

The deep integration of offline display experience and online consumption has become a distinctive feature of the development of cross-border e-commerce in Yanji. The cross-border e-commerce offline experience store supported by customs not only solves the pain points of consumers who cannot see or touch, but also deeply binds with the business card of Yanji tourist city, becoming a new landmark for attracting tourists. The experience store receives more than 1000 visitors per day, with the highest daily reception during the peak tourist season exceeding 2000 people, driving online sales to increase by more than 60-70%, forming a virtuous cycle of 'promoting trade through exhibitions and revitalizing business through tourism', "said Yan Hailan, the person in charge of the cross-border e-commerce experience store in Longmat Water Market.

From opening a "green channel" for a single enterprise to building a smart supervision model for the entire comprehensive pilot zone; From supporting the landing of a bonded warehouse to ensuring the smooth operation of the entire industry chain, the assistance and relief measures of Yanji Customs have evolved from precise drip irrigation at the "point" to systematic empowerment at the "surface". Under the continuous promotion of customs, the cross-border e-commerce industry ecology in Yanbian Prefecture is becoming increasingly perfect, and the functional advantages of special supervision areas are constantly being released. It is moving towards a more dynamic and high-level platform for opening up to the outside world, providing solid support for Jilin Province to accelerate the formation of a comprehensive opening-up pattern.