跨境贸易升级 浙江义乌第六代市场开业运营
新华社杭州10月14日电 （记者李平、刘梓漪）浙江义乌第六代市场全球数贸中心14日开业运营，以“数字赋能商业、数据驱动贸易”，标志着义乌开启了从传统贸易模式向数字贸易生态跃升的新进程。
作为全球小商品贸易“风向标”的义乌市，小商品市场历经马路市场、棚架集贸市场、棚架市场、大型室内柜台式市场、现代化国际商贸城、全球数贸中心等六代变迁，每一次升级都力求契合时代脉搏与市场需求。
作为第六代市场的标志性项目，义乌全球数贸中心部署了万兆光网、跨境数据传输通道等数字新基建，建筑面积125万平方米，布局有市场、商务写字楼、商业街区、公寓和数贸港等五大功能板块。其中市场板块已入驻商户3700余家，涉及时尚珠宝、创意潮玩、智能装备等8个新行业。在这些入驻的商户中，“商二代”“创二代”“新生代”占52%，拥有自主品牌或经营IP产品的商户占57%。
走进全球数贸中心商位，3700多家新商户依托稳定的跨境网络，既能与全球客商实时沟通、洽谈生意，又能随时开启直播，将店内特色商品直观呈现给海外客户，让远在数千里之外的采购商仿佛“亲临店铺”选品。
全球数贸中心副总经理朱幸平说，第六代市场相较于第五代，实现了全面的数智化升级。如数贸中心布设的Chinagoods平台能为全球贸易商提供“关汇税、运仓融”一站式贸易服务；商户可便捷地注册“义支付”跨境收款账户，并实时查询汇率、比对航运价格。此外，针对商户“设计难、营销难、出海难”等痛点，研发并落地专注于小商品贸易垂直领域的“世界义乌”商贸大模型，推出小商AI设计、小商AI视创、AI视频翻译等13项AI应用，有效为商户降本增效。
以“小商AI视创”工具为例，商户无需背稿，几分钟内便能一键生成英语、西班牙语等多种语言版本的产品视频，工作效率大幅提升。
据了解，为加速全球数贸中心的数智化进程，义乌小商品城集团在2025年与多家行业巨头达成战略合作：4月，与阿里巴巴集团签约，整合其在云计算、大数据及电商生态的优势，共同打造小商品垂直领域的AI商贸大模型；9月，与“杭州六小龙”成员群核科技达成合作，其3D AI设计解决方案，赋能家居、玩具、五金等行业商家；同月，还与腾讯智慧零售签署协议，双方旨在通过优势互补，构建全链路数字化贸易解决方案，共同推进第六代市场的数字化建设。
浙江省有关负责人表示，全球数贸中心的开市，是浙江推进贸易全链条数字化转型的标志性载体，也是浙江推进高水平对外开放、建设高能级开放强省的最新缩影。面向未来，浙江将统筹“引进来”与“走出去”，持续优化营商环境，在实践中大胆探索、深化改革。全省将锚定目标，一张蓝图绘到底，持续构建更具韧性与活力的开放型经济新格局。
译文：
Upgrading Cross border Trade, Opening and Operation of the Sixth Generation Market in Yiwu, Zhejiang
Hangzhou, October 14 (Xinhua) -- The sixth generation market global digital trade center in Yiwu, Zhejiang Province opened for operation on the 14th, marking Yiwu's new journey from traditional trade models to digital trade ecology with the theme of "digital empowerment of commerce and data-driven trade".
As the "barometer" of global small commodity trade, Yiwu City has gone through six generations of changes in its small commodity market, including road markets, trellis markets, trellis markets, large indoor countertop markets, modern international trade cities, and global data trade centers. Each upgrade strives to meet the pulse of the times and market demand.
As a landmark project of the sixth generation market, Yiwu Global Digital Trade Center has deployed digital new infrastructure such as a 10 gigabit optical network and cross-border data transmission channels, with a construction area of 1.25 million square meters. The layout includes five functional areas: market, commercial office buildings, commercial districts, apartments, and digital trade ports. More than 3700 merchants have settled in the market sector, involving 8 new industries such as fashion jewelry, creative trendy toys, and intelligent equipment. Among these merchants who have settled in, "second-generation merchants", "second-generation creators", and "new generation" account for 52%, and merchants with independent brands or operating IP products account for 57%.
Entering the global digital trading center, more than 3700 new merchants rely on a stable cross-border network to communicate and negotiate business with global merchants in real time, as well as to start live broadcasts at any time, presenting the unique products in the store to overseas customers intuitively, making buyers thousands of miles away feel like they are "personally in the store" selecting products.
Zhu Xingping, Deputy General Manager of the Global Data Trade Center, said that compared to the fifth generation, the sixth generation market has achieved a comprehensive digital upgrade. The Chinagoods platform set up by the RuShu Trade Center can provide one-stop trade services for global traders, including customs duties, transportation, warehousing, and financing; Merchants can easily register a cross-border payment account for "Yi Pay" and check exchange rates and compare shipping prices in real-time. In addition, in response to the pain points of merchants such as "design difficulties, marketing difficulties, and difficulties in going global", we have developed and implemented the "World Yiwu" trade model, which focuses on the vertical field of small commodity trade. We have launched 13 AI applications, including small business AI design, small business AI visual creation, and AI video translation, effectively reducing costs and increasing efficiency for merchants.
Taking the "Small Business AI Visual Creation" tool as an example, merchants can generate product videos in multiple language versions such as English and Spanish with just a few minutes without the need to memorize, greatly improving work efficiency.
It is reported that in order to accelerate the digitalization process of the global digital trade center, Yiwu Small Commodity City Group has reached strategic cooperation with multiple industry giants in 2025. In April, it signed a contract with Alibaba Group to integrate its advantages in cloud computing, big data, and e-commerce ecology, and jointly create an AI commerce model in the vertical field of small commodities; In September, we reached a cooperation agreement with the "Hangzhou Six Little Dragons" member group Nuclear Technology, which provides 3D AI design solutions to empower businesses in industries such as home furnishings, toys, and hardware; In the same month, an agreement was also signed with Tencent Smart Retail, aiming to build a full chain digital trade solution through complementary advantages and jointly promote the digital construction of the sixth generation market.
The relevant person in charge of Zhejiang Province stated that the opening of the Global Digital Trade Center is a landmark carrier for Zhejiang to promote the digital transformation of the entire trade chain, and also the latest epitome of Zhejiang's promotion of high-level opening up to the outside world and the construction of a high-energy open and strong province. Looking towards the future, Zhejiang will coordinate "bringing in" and "going out", continuously optimize the business environment, and boldly explore and deepen reforms in practice. The whole province will anchor its goals, draw a blueprint to the end, and continue to build a more resilient and dynamic new pattern of open economy.